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rEvolution hires experienced former Synergy and ENGINE Business Director, Matt Kiernan

LONDON (16 February 2022) – Independent integrated sports marketing agency, rEvolution, has bolstered its sponsorship consultancy and activation department and services after hiring Matt Kiernan. Having previously spent over 10 years at global sports marketing agency, Synergy, now ENGINE, Kiernan will be based at the rEvolution’s Central London offices, and joins as Associate Director.

As well as consulting for several internationally recognised brands, including Accenture, Capital One, Coca-Cola, RBS, and QBE, Kiernan brings with him significant experience of working with a number of global rights holders, such as the England and Wales Cricket Board, FC Barcelona, the English Football League, Rugby World Cup 2015, the Six Nations Championship, the British & Irish Lions and the European Tour.

With a stellar track record of developing and executing impactful cross-channel sponsorship and integrated marketing campaigns – which has included acting as agency lead on Santander’s UEFA Champions League sponsorship and managing the launch of the multi-channel creative campaign for The Hundred – Kiernan will play an integral role in expanding and activating rEvolution’s client base in the UK, where he will work closely with the agency’s managing director, Merrick Haydon.

On his appointment, Kiernan commented: “I’m delighted to be joining rEvolution at such an exciting time for the agency on both sides of the Atlantic. rEvolution UK has fantastic sports marketing heritage, particularly in international PR and comms, and I’m looking forward to bolstering our integrated sponsorship activation offering.”

On appointing Kiernan, rEvolution’s managing director, Merrick Haydon, commented: “As a result of some new client wins, rEvolution is currently in an exciting period of growth, and Matt stood out as the obvious choice to help the agency sustain this momentum. He’s a dynamic operator with impressive credentials, and brings solid sports marketing and sponsorship experience, which we believe will help the agency achieve some bold ambitions. Our teams in the UK and US are thrilled he’s part of our journey.”