The rEvolution Blog

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Welcome to the rEvolution blog – ranked by Sports Networker, Feedspot, Zoomph and Factbites as one of the top resources in sports marketing.

Lessons from the Women’s Rugby World Cup 2025: A Blueprint for the Future of Sport

Lessons from the Women’s Rugby World Cup 2025: A Blueprint for the Future of Sport

rEvolution’s Katie Wallis on how this era-defining tournament represents a new playbook for women’s sports. rEvolution’s Katie Wallis is no stranger to the world of rugby. Having played Rugby Union since the age of 10, Katie knows all too well what it’s like being...

Front of Shirt Sponsorships in the Premier League: Still the Holy Grail?

Front of Shirt Sponsorships in the Premier League: Still the Holy Grail?

Considered the ultimate prize in global sports marketing, the Premier League front of shirt partnership has long been spoken of as the “holy grail.” The numbers are staggering. Broadcast into nearly two billion homes worldwide, Premier League football sits at the...

Ratings Aside, College Football Playoff Shows Importance Of On-Site Brand Activation

While media is chief around the College Football Playoff (CFP) and NCAA Bowl Season, experiential activation adds an immense amount of value for a brand with consumers on-site. rEvolution was on the ground at the CFP and reports back on some of the...

More Awards for rEvolution + Chipotle

More Awards for rEvolution + Chipotle

We’re bringing hardware back from San Francisco! Last night, Chipotle and rEvolution won a Silver EX Award for the category of Best Activation of a Sports Sponsorship. The winning campaign? The Chipotle MLS Homegrown Game, the crown jewel of their MLS partnership....

Toucan tames the Dragons in dramatic Den appearance

Toucan tames the Dragons in dramatic Den appearance

When fintech start-up Toucan was introduced to SQN (now rEvolution) by a mutual acquaintance in June last year, we began the first tentative steps to what has become a great partnership. What CEO and co-founder Matt Crate described as ‘a bit like a first date that...