How Adidas (and Nike!) Leverage Lifestyle Influencers to Push Performance Footwear
With the NFL season now officially underway, football fans welcomed their favorite teams back on to the field with a busy weekend of intense match-ups. Like most opening weekends, viewers got a first glimpse at new signings, and rookie draft picks, but for some, the...
The World Series’ Best Ads – Game 1
It’s been 174 combined years since the Cubs and Indians hoisted a World Series title. Also years in the making – the massive MLB TV-deal which was struck in the Selig-era (singed in 2012 and put in effect in 2014). The eight-year deal from FOX, TBS and ESPN was...
Have We Reached “Peak” NFL?
It’s been an uncharacteristically rough couple years for the NFL. While the game’s popularity has surged ever higher year over year since the very first Super Bowl – and investments from sponsors and broadcasters have surged accordingly, the last half decade has told...
So, Uh… What Just Happened? Summer 2016
As the cold weather settles in and any hope for one more day by the beach is officially crossed off your list, we all collectively stand in awe, wondering where summer 2016 went. Rivaling the rise in heat that the season is known for, summer 2016 heated up the sports...
Was the Viral Ryder Cup Putt by Heckler a PR Stunt?
I’m not typically a conspiracy theorist, but something smelled strange on Thursday after a putt from a fan called onto the green by PGA stars went viral. During the practice round on Thursday, an American heckler on the eighth hole shouted that he could have made a...
Europe’s Mid-Market Clubs Are Missing Out On The American Soccer Gold Rush
“You can watch soccer all the time…,” said Brian Quarles, Executive Creative Director at rEvolution, a Chicago-based sports marketing firm with strong ties to MLS and U.S. Soccer. “There are more games being telecast in the US than anywhere in...
Five Key Insights on Auto Shoppers’ Perception of Sponsorship and Activation
How has Covid-19 impacted consumer preferences on sponsorship and activation for those in the market for a new vehicle, luxury or standard? rEvolution’s Research team recently conducted a study to understand these potential shifts in preference, looking to answer...
Is Hard Rock Stadium A Strange Naming Rights Deal?
“It seems like a strange deal,” said Darren Marshall, EVP of Consulting and Research at rEvolution, a sports marketing and media company. “Naming rights deals are normally done where there is a strong home town factor like Target and Minnesota or...
Behind the Scenes at the 5th Annual rEvolution “rEvGatta”
It’s been eight years since rEvolution held their last Summer Regatta – and as the company celebrates its 15th year in ‘16 – the team building event/summer party made its triumphant return to Lake Michigan. In 2008, rEvolution was steadily on the rise. In Regatta...
Why Michael Phelps May Not Be As Marketable As You Think
Darren Marshall, executive vice president of consulting and research at rEvolution, thinks Phelps marketability still has an upside. “Fans have the memories of goldfish,” Marshall said. “They don’t remember something that happened two months...
