How has Covid-19 impacted consumer preferences on sponsorship and activation for those in the market for a new vehicle, luxury or standard?

rEvolution’s Research team recently conducted a study to understand these potential shifts in preference, looking to answer questions, such as whether auto shoppers prefer live events or virtual experiences, what the most compelling engagement and persuasion tactics are and what impact local community support has?

From this study, rEvolution has highlighted five key insights on auto purchasers’ perception of sponsorship and activation, key for auto brands looking to reimagine their sponsorship activations and deliver new, impactful experiences for their target audience.

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