What We’re Watching: “Sunderland ‘Til I Die”
Most sports documentaries deal with either triumph or tragedy. “Sunderland ‘Til I Die” isn’t like most sports documentaries. The first episode brings viewers into a church, where a pastor is leading his congregation in a plea to higher powers to help them “understand...
rEvolution Speaks at United Soccer Coaches Convention
This past Friday, Jan. 12, our Marketing Communications team leaders Brian Quarles and Dan Lobring demonstrated their breadth of soccer and sports marketing knowledge as speakers for the United Soccer Coaches Convention at Chicago’s McCormick Place. Invited by US...
REV/XP News: OpTic Gaming Dominates at CWL Las Vegas Open
After a challenging roster transition in 2018, OpTic Gaming returned to the new Call of Duty (COD) League season in impressive form, seizing the Championship title at CWL Las Vegas this past weekend. Sweeping its rival eUnited in the Grand Final in front of a sold-out...
TV in an integrated media world
Looking deeper at TV should always be a priority for marketing organizations. There is typically a huge price tag, little measurement and minimal oversight from the client side once buys are approved. Once launched, agencies often end up focused on digital media...
Continental Tire agrees to multi-year extension with rEvolution
CHICAGO (November 28) – Announced Wednesday, Continental Tire and rEvolution, the global integrated sports marketing and media services agency, agreed to a multi-year extension to rEvolution’s U.S. Agency of Record status with the leading auto tire manufacturing...
Greg Rutherford discovers whether he could make it as a rower
The rEvolution UK team, SAS and British Rowing recently invited retired Olympic, World, Commonwealth and European long jump champion Greg Rutherford to test his rowing skills in the talent identification program World Class Start at British Rowing’s...
rEvolution in the News – Fall
rEvolution has been in the news quite a bit this fall sharing its sports marketing expertise – check out what we’ve had to say. rEvolution EVP Larry Mann shares his thoughts on NBA League Pass’ new offering for fans to pay for just the last quarter...
Passionate & Global – A New Era of Equestrian Fan Engagement
The World Equestrian Games™ (WEG) – held every four years, halfway between the Summer Olympic Games cycle – has been hosted in an impressive list of major international cities around the world, including Rome, The Hague and Stockholm, to name a few. In...
College Football Sponsorship – The Winning Playbook
It’s hard to believe that college football is now underway (and unfortunately for some teams, their CFP aspirations are already looking a little bleak). But no matter how your favorite team may be doing thus far, this season’s dominating ratings should not go...
The FIFA World Cup Party – Fight for your rights to work hard for you
It is just before midnight on a warm summer night when a large group of drunken and raucous Mexican fans approach some local policemen on a street in Moscow. The expressions on the Russian law enforcement officers’ faces are stern and alert, and their stance shows...