JLAB TURNS UP THE VOLUME IN COLLEGE FOOTBALL WITH THE NEW JLAB BIRMINGHAM BOWL
Organized by ESPN Events, Game to Feature SEC, ACC or American Matchup at Protective Stadium in Birmingham this December SAN DIEGO and BIRMINGHAM, Ala., Sept. 9, 2025 – JLab, a leading personal technology and audio brand known for delivering high-quality wireless...
15 Years and Counting: Continental Tire at MLS All-Star
In Austin, Continental Tire continued to bring its 15-year MLS partnership to life with an activation rooted in the energy of the game and the supporters who love it. The brand activated in market with a multi-day presence that reflected its long-term commitment to...
Gaming, Culture & the Truth About “Doing Esports”
“I want to do esports.” We hear it all the time. But gaming is so much more, and brands that treat it like just another sponsorship channel are missing the point. To truly show up in this space, you need to speak the language, understand the culture, and tap into what...
Wheels Up Makes its Le Mans Debut with United Autosports
Wheels Up touched down at the 24 Hours of Le Mans 2025 race, joining United Autosports at one of the most celebrated events in motorsport. The debut followed the May announcement of their global partnership, which gives Wheels Up members premium access to elite racing...
Playing the Long Game
We’re excited to share that John Rowady, founder and CEO of rEvolution, was recently featured on the latest episode of The CEO Series! This Emmy-winning show, hosted by Will Salvi, explores the journeys and insights of leading entrepreneurs and business leaders. In...
Major League Soccer and Continental Tire Announce Multi-Year Partnership Renewal
Longstanding League Partner Inks Renewed Deal – Furthering its Commitment to Soccer and Elevating MLS as Cornerstone of Continental’s U.S. Sports Portfolio NEW YORK (May 20, 2025) -Continental Tire and Major League Soccer (MLS) announced today a multi-year extension...
Beyond the Fairway: How Leading Brands Win at Golf’s Biggest Moments
This week, over 40,000 will walk the grounds of Augusta National Golf Club. The Masters isn’t just a tournament—it’s a cultural institution, defined by its legacy, prestige, and one-of-a-kind atmosphere. For brands, golf offers something rare: the chance to connect...
College Basketball Crown Unveils First-of-Its-Kind Wearable Trophy for Inaugural Tournament
New Crown-Shaped Trophy Blends Tradition and Innovation, Giving Champions a Title They Can Literally Wear Los Angeles (March 28, 2025) – The College Basketball Crown today unveiled the 2025 Crown Trophy for the inaugural tournament, introducing the first wearable...
Wheels Up Names rEvolution as Agency of Record for Brand Experiences
A strategic partnership to develop best-in-class experiences for Wheels Up fliers. Chicago, IL., March 24, 2025 – rEvolution, a global leader in sports marketing, has been named the Agency of Record (AOR) for brand experiences by Wheels Up, one of the world’s leading...
Bridging Power and Precision: How rEvolution Brought Komatsu and Williams Racing Together Through Animation
Since becoming Principal Partner of Williams Racing in February 2024, Komatsu has made its mark with a standout first year of bold and creative activations. rEvolution has been there at every turn, driving impactful moments—including an animated video that brilliantly...
