Wheels Up touched down at the 24 Hours of Le Mans 2025 race, joining United Autosports at one of the most celebrated events in motorsport. The debut followed the May announcement of their global partnership, which gives Wheels Up members premium access to elite racing moments across the FIA World Endurance Championship, European Le Mans Series, and IMSA SportsCar Championship.
This year’s race carried particular meaning for United Autosports because it marked the 30th anniversary of McLaren’s historic victory at the 1995 24 Hours of Le Mans. For Wheels Up, the moment served as an intentional step into the motorsport world, building on its promise to deliver elevated experiences in cultural spaces that matter.
Throughout the weekend, Wheels Up was fully integrated into the United Autosports program. From garage access to paddock hospitality, rEvolution hosted Wheels Up leadership and media for an exclusive experience with an insider’s view of both the team and the race. Custom credentials, premium gifting, and bold visual branding reinforced Wheels Up’s arrival in global motorsport. On track, the logo appeared across team vehicles and driver suits, including a high-visibility placement on the rear wing of the #95 car.
With rEvolution’s support, the partnership came to life across every touchpoint, creating rare access to the team environment and delivering a launch moment that matched the scale and energy of the 2025 24 Hours of Le Mans.
“This partnership demonstrates a solid brand strategy, Wheels Up brings a premium audience, and United Autosports delivers real access. Our role was to connect the dots and make sure every detail held up under race-day pressure.” – Brooke Zubal, Senior Account Manager, rEvolution
Le Mans was just the opening lap for this partnership. Wheels Up and United Autosports will return to the grid at Lone Star Le Mans in Austin this September, continuing to build the Wheels Up brand presence at marquee races and bring members closer to motorsport’s biggest stages.
