Our Five Favorite Experiential Activations at Super Bowl LI
Our Supervisor of Public Relations and Brand Development, Evan Vladem, was on the ground in Houston for Super Bowl LI to seek out the top experiential activations. Super Bowl LI offered two official locations for brands to activate, including the ticketed NFL...
We Were There – USA vs. Mexico
This Past Friday, the United States Men’s National Team kicked-off their Road to the World Cup vs. old rivals Mexico in Columbus, Ohio, losing tragically on a late goal 2-1. The tough loss marks the first time USMNT has lost to Mexico in Mapfre Stadium in 15 years,...
How Sponsors Activated At Louis Vuitton America’s Cup World Series Chicago
The Louis Vuitton America’s Cup World Series Chicago (LVACWS Chicago) event was a historic first for Chicago. With nearly 200,000 fans descending upon Navy Pier over the course of the race weekend, there were ample engagement opportunities for sponsors....
Observations From Ultra Music Festival (As Observed From My Couch)
If you were at Ultra Music Festival in Miami, you’re probably still trying to recover. Your ears are still ringing from three, jam-packed days of blaring techno music. Your eyes are starting to adjust from the ridiculous strobe lights. Your wallet is depleted after...
A Case of Dos Equis: Pitchmen Past Their Prime
This week America learned that the “Most Interesting Man in the World” will retire. After nine years as the pitchman for Dos Equis, the brand will replace 77-year-old actor Jonathan Goldsmith and go younger with revamped commercials. While Dos Equis saw a successful...
Ratings Aside, College Football Playoff Shows Importance Of On-Site Brand Activation
While media is chief around the College Football Playoff (CFP) and NCAA Bowl Season, experiential activation adds an immense amount of value for a brand with consumers on-site. rEvolution was on the ground at the CFP and reports back on some of the...
