With RunWade, Hardwood Heroes and Fashion Icons Come Together
When the Bulls signed veteran guard and Chicago native Dwayne Wade last offseason, the city didn’t realize he was bringing an extravagant fashion event with him. Slated for March 19 at the Revel Fulton Market, the fifth annual A Night on the RunWade is a South Beach...
If Content Is Posted In The Woods Does Anyone See It?
What is the value of creating quality content if you are lacking distribution? The answer – not much. As part of your content strategy, tapping your influencer’s community is an integral part of your distribution method, but it shouldn’t be the only one....
Business People Win Trophies, Too
As we near the end of 2016, we’re taking the time to reflect – as anyone does – on some of our successes in the past 11 months. It’s our distinct privilege to work with an all-star line-up of clients; and though we don’t pick favorites, the...
Title or No, the Ricketts Family Has a $2 Billion Ballclub
The Chicago Tribune invited rEvolution President and Founder John Rowady to bring his industry insight to a feature highlighting the growth of the Cubs Franchise. No longer the league’s “lovable losers,” John shares his analysis on the transformative...
Europe’s Mid-Market Clubs Are Missing Out On The American Soccer Gold Rush
“You can watch soccer all the time…,” said Brian Quarles, Executive Creative Director at rEvolution, a Chicago-based sports marketing firm with strong ties to MLS and U.S. Soccer. “There are more games being telecast in the US than anywhere in...
Five Key Insights on Auto Shoppers’ Perception of Sponsorship and Activation
How has Covid-19 impacted consumer preferences on sponsorship and activation for those in the market for a new vehicle, luxury or standard? rEvolution’s Research team recently conducted a study to understand these potential shifts in preference, looking to answer...
Is Hard Rock Stadium A Strange Naming Rights Deal?
“It seems like a strange deal,” said Darren Marshall, EVP of Consulting and Research at rEvolution, a sports marketing and media company. “Naming rights deals are normally done where there is a strong home town factor like Target and Minnesota or...
Behind the Scenes at the 5th Annual rEvolution “rEvGatta”
It’s been eight years since rEvolution held their last Summer Regatta – and as the company celebrates its 15th year in ‘16 – the team building event/summer party made its triumphant return to Lake Michigan. In 2008, rEvolution was steadily on the rise. In Regatta...
Why Michael Phelps May Not Be As Marketable As You Think
Darren Marshall, executive vice president of consulting and research at rEvolution, thinks Phelps marketability still has an upside. “Fans have the memories of goldfish,” Marshall said. “They don’t remember something that happened two months...
rEvolution Team Up with Kobe + D-Wade at Sports Summit
rEvolution has partnered with Variety as the marketing and media partner ahead of their inaugural Variety and Sports Illustrated Sports & Entertainment Summit on July 14 in LA. The conference will bring together some of the brightest minds, biggest names (such as...
