New Continental Commercial Shows Horse’s Journey to Mascot Greatness
This 2019-20 college basketball season, Continental continues to build national brand awareness through entertaining commercial content hit home by 17 college basketball halftime dunk shows across the country, and all starring the fan-favorite Continental horse...
rEvolution Hires Steve McNelley as Senior Vice President of Consulting
rEvolution, the global integrated sports marketing agency, is pleased to announce the hiring of Steve McNelley as its new Senior Vice President of Consulting. McNelley will play an integral part in fully realizing rEvolution’s vision to be a leader in global sports...
Rugby Union’s greatest ever scandal?
One of the most controversial stories in English rugby history was revealed when, following a seven-month investigation, European and English rugby union champions Saracens received a 35-point deduction and a £5.36 million fine for breaching salary cap regulations...
rEvolution in the News // November
rEvolution landed a few media mentions over the past few weeks – take a look: ‘There was no accountability’: What went wrong for The Players’ Tribune – Digiday Upon exploring what may have gone wrong with Derek Jeter’s The Players’...
World Para Athletics Championships 2019: Is parasport the sponsorship industry’s best kept secret?
The 2019 World Para Athletics Championships is currently being held at the new stadium of the Dubai Club for People of Determination – a fitting name for what will be the climax of the para athletics season. The championships are also the last major opportunity to...
London Commercially Primed for NFL Franchise to Touch Down
The culmination of the NFL’s 2019 International Series, now in its 12th year, at Wembley on Sunday matched the Jacksonville Jaguars against a dominant Houston Texans. With two of the four regular season matches played on UK soil contested at a sparkling new...
rEvolution in the News // Mergers and Startups
rEvolution landed a few media mentions this past week across national and international sports and brand industry outlets: Merging rEvolutions: Co-Founders Q&A – Sport Industry Group One year out from rEvolution’s UK merger, rEvolution’s...
rEvolution Speaks at The Leigh Steinberg Sports Career Conference
This past Saturday, September 14, our very own Alex Young, Supervisor of Integrated Client Services, spoke at The Leigh Steinberg Sports Career Conference hosted at DePaul University. The all-day event is designed to give college students, graduate students and...
rEvolution in the News // rEvolution on the Rise
Once again, rEvolution got some media shout outs these past few weeks – take a look: Once dominant, Amazon-owned gaming platform Twitch has more competition and more problems – Digiday rEvolution’s own esports expert and specialist Ken Olson was quoted in...
The Evolution of Traditional Motorsport
The world of motorsport has experienced a truly seismic shift over the last five years, which has demonstrated the industry’s long-sighted, even evolutionary attitude, helping to highlight the sport’s bright future. The changes haven’t solely been linked to, or...
