College Football Sponsorship – The Winning Playbook
It’s hard to believe that college football is now underway (and unfortunately for some teams, their CFP aspirations are already looking a little bleak). But no matter how your favorite team may be doing thus far, this season’s dominating ratings should not go...
The FIFA World Cup Party – Fight for your rights to work hard for you
It is just before midnight on a warm summer night when a large group of drunken and raucous Mexican fans approach some local policemen on a street in Moscow. The expressions on the Russian law enforcement officers’ faces are stern and alert, and their stance shows...
In telling the American soccer story, Continental gets back to basics
When the U.S. did not qualify for the 2018 World Cup, longtime U.S. Soccer and MLS sponsor Continental Tire had the opportunity to reflect on its soccer campaign for 2018. Rather than concentrate solely on one team or group—in this year’s case, the U.S....
rEvolution Announces Hiring of Chris Sonntag to Lead Global Sponsorship Consulting Group
rEvolution, the integrated global sports marketing and media agency, continues to establish its position as a global industry leader by hiring Chris Sonntag as Managing Director, Head of Global Sponsorship Consulting. Relocating from San Francisco to join rEvolution’s...
rEvolution’s Top 3 Takeaways From Brands That Broke Through At The CFP
After attending the “big game” or a major sporting event like the College Football Playoff, many a fan will say, “You should have been there,” as they reminisce on the often once-in-a-lifetime experience. The action, however, is not confined within the stadium....
Sponsorship Works – But How?
Let’s talk sponsorships. Anyone involved in sports marketing has undoubtedly sat through countless conference sessions where a sponsor has trumpeted its massive ROI or a league has proudly proclaimed how “sponsor-friendly” are its fans. There are...
Sponsors: To Finish First Among Equals, Focus On Your Signature…
rEvolution has used its groundbreaking ROI model on hundreds of sponsorships over the past decade, including sponsors of the NFL, College Football Playoff, March Madness and NASCAR, among many others. This model serves as an amazing test lab where we isolate the...
Hope You Had A Relocation Clause, Bay Area Marketers
The NFL has moved three teams in 15 months, and it saved the biggest for last. The Oakland Raiders have announced that in 2019 they will become the Las Vegas Raiders – relocating their storied Los Angeles-then-Bay Area franchise to the infamous desert oasis...
rEvolution, rEvXP partner with Cynopsis World eSports Summit
rEvolution and rEvXP have partnered with the Cynopsis World eSports Summit April 12 in New York City, continuing the brands’ commitment to the growth of eSports in the entertainment space. With the support of rEvolution, rEvXP represents eSports team OpTic Gaming and...
With Nike Out of the Game, Where Will Rory Go?
On Wednesday, Nike made a head-turning announcement that they would back out of the golf equipment business. “With this new focus, Nike Golf will transition out of equipment — including clubs, balls and bags,” the brand said in a hastily, three-paragraph announcement....