The Blog

Tag: NASCAR

Welcome to the rEvolution blog – ranked by Sports Networker, Feedspot, Zoomph and Factbites as one of the top resources in sports marketing.

Top 5 questions every NASCAR team sponsor should be able to answer

Top 5 questions every NASCAR team sponsor should be able to answer

rEvolution has lived in the world of motorsports since its inception nearly 20 years ago. In this time, its Consulting & Research team has developed a keen awareness of trends and tendencies in NASCAR, from brands to the fans its reaches. As the sport and its fan...

Context is King when Measuring Sponsorship

Context is King when Measuring Sponsorship

I’m not here to convince you to measure sponsorship. There is a stack of season and event recap PowerPoints piling up on your desk and inbox. Your company’s brand team has identified its target market; the research team has a brand tracker in place to monitor KPIs;...