Our Five Favorite Experiential Activations at Super Bowl LI
Our Supervisor of Public Relations and Brand Development, Evan Vladem, was on the ground in Houston for Super Bowl LI to seek out the top experiential activations. Super Bowl LI offered two official locations for brands to activate, including the ticketed NFL...
rEvolution in the Great White North: Activating at MLS Cup 2016
The bitter cold couldn’t stop 36,000 raucous MLS fans from supporting Toronto FC at their biggest match in club history at MLS Cup this past Saturday night. Even though temperatures were predicted to be around just 20 degrees (or -6 degrees, in the chosen scale of...
How Brands are Leveraging the 2016 NBA Draft
Just days removed from a miracle season from LeBron James and the Cleveland Cavilers, the NBA already has their eyes set on the 2017 season. The NBA Draft is Thursday at the Barclay’s Center in Brooklyn and NBA partners are looking at the event as a key opportunity to...
Chicago Fire Hit the Lake in Anticipation of America's Cup
Massive crates carrying the 66 foot wings of six AC45 catamarans are carefully being dropped at Navy Pier today. The drop marks one of the many tedious steps to have America’s Cup racing underway for the first time ever on fresh water in the event 165-year history....
May MediaPost // Best Practices In Experiential Marketing
In this month’s MediaPost column, just ahead of a summer full of marquee sporting events and music festivals, Brian turns his pen’s focus to experiential marketing. Here at rEvolution, we have a saying about activation – don’t just take brands...
Observations From Ultra Music Festival (As Observed From My Couch)
If you were at Ultra Music Festival in Miami, you’re probably still trying to recover. Your ears are still ringing from three, jam-packed days of blaring techno music. Your eyes are starting to adjust from the ridiculous strobe lights. Your wallet is depleted after...
First LA, Then The World
It’s official. After much speculation and debate, the NFL announced the nearly unanimous vote approving the St. Louis Rams to make the move back to Los Angeles. Of course with a new team must come a brand new facility, and owner Steve Kroenke already has his eyes set...