If Content Is Posted In The Woods Does Anyone See It?
What is the value of creating quality content if you are lacking distribution? The answer – not much. As part of your content strategy, tapping your influencer’s community is an integral part of your distribution method, but it shouldn’t be the only one....
Is Content Still King When Everything Is Content?
For this month’s MediaPost, Brian (rEvolution’s SVP, Creative) wrote a column revisiting the old adage that “Content Is King” and how that might have changed now in an age when everyone is making content, and has their own publishing platform...
Attention College Seniors and Recent Grads!
rEvolution is excited to announce a new apprenticeship program available to college seniors, grad students, and recent graduates looking to get their foot in the door of the ultra-competitive sports marketing industry. As an apprentice, you’ll be a trusted...
How We Helped America’s Cup Make History in Our Own Backyard
When we first started planning for the Chicago stop of the Louis Vuitton America’s Cup World Series with partners like the Chicago Match Race Center, Navy Pier and the Chicago Sports Commission more than 18 months ago, there were certainly questions. One. Would it...
May MediaPost // Best Practices In Experiential Marketing
In this month’s MediaPost column, just ahead of a summer full of marquee sporting events and music festivals, Brian turns his pen’s focus to experiential marketing. Here at rEvolution, we have a saying about activation – don’t just take brands...
