rEvolution in the Great White North: Activating at MLS Cup 2016
The bitter cold couldn’t stop 36,000 raucous MLS fans from supporting Toronto FC at their biggest match in club history at MLS Cup this past Saturday night. Even though temperatures were predicted to be around just 20 degrees (or -6 degrees, in the chosen scale of...
New Year’s Resolution – Don’t Let Big Data Kill Storytelling
For this month’s MediaPost column, rEvolution VP of Media David Calkins suggested a proper New Year’s Resolution for all media marketers to adopt – “Don’t Let Big Data Kill Storytelling.” In the post, David shares some of his key insights...
Business People Win Trophies, Too
As we near the end of 2016, we’re taking the time to reflect – as anyone does – on some of our successes in the past 11 months. It’s our distinct privilege to work with an all-star line-up of clients; and though we don’t pick favorites, the...
Continental Tire and Dan Patrick Team Up for “Ode to Basketball”
Continental Tire has released new commercials featuring Dan Patrick to kick off the 2017 college basketball season. The ads, debuting today, will air nationally during college basketball games across FOX and ESPN with distribution on five regional sports networks....
We Were There – USA vs. Mexico
This Past Friday, the United States Men’s National Team kicked-off their Road to the World Cup vs. old rivals Mexico in Columbus, Ohio, losing tragically on a late goal 2-1. The tough loss marks the first time USMNT has lost to Mexico in Mapfre Stadium in 15 years,...
Lessons on Establishing a Legacy From Tiger Woods’ Rebrand
rEvolution President and Founder John Rowady took a deep dive into Tiger Woods recent rebrand, mining the golfing icons’ business restructure for larger industry truths and key learnings. To see the full MediaPost article, follow along here.
Bigger Than Baseball
The day after the Cubs won the World Series, we sent Peter to Wrigleyville in search of the silly. What he found, was a neighborhood overcome by sincerity and sentimentality – at long last, Champions.
Title or No, the Ricketts Family Has a $2 Billion Ballclub
The Chicago Tribune invited rEvolution President and Founder John Rowady to bring his industry insight to a feature highlighting the growth of the Cubs Franchise. No longer the league’s “lovable losers,” John shares his analysis on the transformative...
The Case for the Bandwagon
Most sports fans don’t choose their favorite team. They’re born, through no fault of their own, in a hospital close to a team that sucks at a sport they’ll like. From then on, that’s their team. For better or worse. And if you should ever let them know that you like...
Taking Full Advantage of the World Series
As the World Series heads back to the Windy City tied at one game apiece, Cubs hype has engulfed Chicago. It’s true; the National League’s most successful side has been turning heads all year, but in this the final showdown of the season, die-hard Cubs fans are joined...
