Our Pitch Deck Writer Reviews the Pitch Deck for Fyre Festival
By now you’ve heard of Fyre Festival – the Ja Rule-affiliated-and-thus-probably-doomed-from-the-start islandic music festival experience that promised to reinvent the way that humanity perceives of both music and islands. The festival, as we all know by now, never...
Hope You Had A Relocation Clause, Bay Area Marketers
The NFL has moved three teams in 15 months, and it saved the biggest for last. The Oakland Raiders have announced that in 2019 they will become the Las Vegas Raiders – relocating their storied Los Angeles-then-Bay Area franchise to the infamous desert oasis...
rEvolution, rEvXP partner with Cynopsis World eSports Summit
rEvolution and rEvXP have partnered with the Cynopsis World eSports Summit April 12 in New York City, continuing the brands’ commitment to the growth of eSports in the entertainment space. With the support of rEvolution, rEvXP represents eSports team OpTic Gaming and...
With RunWade, Hardwood Heroes and Fashion Icons Come Together
When the Bulls signed veteran guard and Chicago native Dwayne Wade last offseason, the city didn’t realize he was bringing an extravagant fashion event with him. Slated for March 19 at the Revel Fulton Market, the fifth annual A Night on the RunWade is a South Beach...
Our Five Favorite Experiential Activations at Super Bowl LI
Our Supervisor of Public Relations and Brand Development, Evan Vladem, was on the ground in Houston for Super Bowl LI to seek out the top experiential activations. Super Bowl LI offered two official locations for brands to activate, including the ticketed NFL...
If Content Is Posted In The Woods Does Anyone See It?
What is the value of creating quality content if you are lacking distribution? The answer – not much. As part of your content strategy, tapping your influencer’s community is an integral part of your distribution method, but it shouldn’t be the only one....
Dodgeball, the Pro Bowl, and the NFL’s Bet That We’ll Watch Anything “NFL”
How do you cash in on a meaningless exhibition game? The NFL is about to try. The Shield has been attempting to revive the glorified annual scrimmage that is the Pro Bowl since 2009— first moving from the week after the Super Bowl to the bye week before the Super...
Is Content Still King When Everything Is Content?
For this month’s MediaPost, Brian (rEvolution’s SVP, Creative) wrote a column revisiting the old adage that “Content Is King” and how that might have changed now in an age when everyone is making content, and has their own publishing platform...
Why We’re Bullish About Next Year’s CFP Viewership
Now in its third year, the College Football Playoffs has seen ebbs and flows in television audience numbers due, in part, to timing. For sponsoring and presenting sponsors, the stakes are high and we have seen that timing is key. In its first year, the CFP semifinal...
Handicapping Ratings for College Football’s Biggest Week
Welcome to the biggest week for college football. A lot of discussion has surrounded year three of the College Football Playoff – especially in a time where NFL ratings are a hot topic. Last year, the New Year’s Six – including the semifinals in the Orange and...
