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As a sponsor of the 2022 NHL Winter Classic and All-Star Weekend, Discover trusted rEvolution to engage on-site hockey fans by creating a fun, engaging and customized branded experience they would love (and share).

The Result

Fans got the opportunity to challenge friends, broadcasters and even former pro players to a game on one of the world’s largest air hockey tables.

Rather than strictly focusing on promos, lead-gen and product messaging, rEvolution helped Discover create an experiential footprint that was purely about elevating every hockey fan’s gameday through a creative signature asset they wouldn’t be able to find anywhere else.

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Fans in Minnesota and Vegas flocked to the Discover-branded larger-than life air hockey table, the towering ice sculptures, priceless moments with NHL heroes and premium items that left a great lasting impression of Discover with on-site fans as well as those who couldn’t attend in-person but witnessed the broadcast look-in and followed along on social media.

Let rEvolution help you deliver a creative, custom-made asset that captures fans’ attention, guarantees engagement and builds the right kind of lasting brand relationships.

Check out more about Discover’s footprint at the 2022 NHL All-Star Weekend in SportsBusiness Journal.