Esports enjoying boom while traditional sports suffer from coronavirus cancellations
Since the coronavirus outbreak, the world has rightly been reacting with human safety at the forefront of every decision. This has made it impossible to avoid the cancellation of global events and has left us all with an uncertain start to the decade. However, the...
Standing with USWNT
As sports marketers, we have been watching two things unfold this past week; the rapid succession of changes to the global sports schedule and the response of the USWNT and greater soccer community to the USSF latest legal filing arguing women’s national team players...
Rugby Union’s greatest ever scandal?
One of the most controversial stories in English rugby history was revealed when, following a seven-month investigation, European and English rugby union champions Saracens received a 35-point deduction and a £5.36 million fine for breaching salary cap regulations...
World Para Athletics Championships 2019: Is parasport the sponsorship industry’s best kept secret?
The 2019 World Para Athletics Championships is currently being held at the new stadium of the Dubai Club for People of Determination – a fitting name for what will be the climax of the para athletics season. The championships are also the last major opportunity to...
The Evolution of Traditional Motorsport
The world of motorsport has experienced a truly seismic shift over the last five years, which has demonstrated the industry’s long-sighted, even evolutionary attitude, helping to highlight the sport’s bright future. The changes haven’t solely been linked to, or...
The Ashes 2019: Advantage England. Or is it?
After the cricketing feast served up this summer – England’s dramatic World Cup win over New Zealand, which even the most imaginative of scriptwriters could not have envisaged – many would welcome a slight break from cricket. Such is the nature of the sport, we are...
Laver Cup and ATP Attractive Option for Tennis Sponsors
In late 2016, legends of the game, including Björn Borg, Roger Federer and John McEnroe, unveiled one of the most innovative concepts in tennis’s modern age, the Laver Cup. Created by 20-time Grand Slam® champion, Federer, the tournament pits Europe’s top six male...
Top 5 questions every NASCAR team sponsor should be able to answer
rEvolution has lived in the world of motorsports since its inception nearly 20 years ago. In this time, its Consulting & Research team has developed a keen awareness of trends and tendencies in NASCAR, from brands to the fans its reaches. As the sport and its fan...
How to Make Noise at Summer Music Festivals
Two years after attending Lollapalooza 2016, I still have my State Farm fanny pack and am forever grateful to Cottonelle for providing ponchos and wipes to combat the horrible weather. When done right, brands can make a lasting impression on festival attendees. While...
rEvolution’s Top 3 Takeaways From Brands That Broke Through At The CFP
After attending the “big game” or a major sporting event like the College Football Playoff, many a fan will say, “You should have been there,” as they reminisce on the often once-in-a-lifetime experience. The action, however, is not confined within the stadium....
