rEvolution APAC: Gaming Insights 2025
Gaming. Culture. Cross Pollination. Social Conversation.I WANT TO DO ESPORTS.
It’s a phrase we hear often from brand marketers.
It’s also another common misconception about the complex space of gaming (which is much bigger than esports).
As marketers, we have been wired to think a certain way, replicating strategies and adjusting them to new surroundings as if the approach is one-size-fits-all. Esports offer marketers a chance to take the plunge into the world of gaming in a space that carries many familiar elements to traditional sports sponsorship. However, there are critical nuances. Whether through gaming or esports, it’s those nuances—local traits, community lingo, fan wishes, and consumer pain points that can help a brand cut through the clutter.
Enter REVXP, rEvolution’s full-service, gaming-focused agency built to connect brands with a young, digital savvy audience around their key passion point of gaming.
WHAT IS GAMING CULTURE, AND WHERE DOES ESPORTS FIT IN?
Our latest report—Gaming. Culture. Cross Pollination. Social Conversation—is an introduction to gaming and culture. It’s a guide for brand marketers interested in connecting their brand with new audiences in meaningful and impactful ways.
We hope you learn something new about what it really means to “do esports.” And when you’re ready, REVXP is here to help you chart your course.