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On-target media strategies for the off-road enthusiast

Partnership Overview

For nearly a decade, rEvolution has been a valued media and marketing services partner to Polaris Industries, offering strategic hospitality planning and execution at marquee events that deliver “once-in-a-lifetime” experiences, in addition to executing dealer incentive programs that assist in driving sales and, most importantly, full media planning and buying services.

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Our Role

In 2015, rEvolution took the mantle as Polaris’ media agency of record for its entire Off-Road Vehicles (ORV) division – leading the charge on crafting and executing strategic media campaigns to reach Polaris’ ideal consumer nationally, regionally and locally. Implemented across search, social, digital, print, radio, television, outdoor, and whatever platform comes along next, rEvolution’s media services have been dedicated to keep Polaris Off-Road Vehicles the number one leader in the off-road industry.

As media agency of record for ORV, the fruitful relationship with Polaris has grown in recent years to include activating best-in-class work and media planning and buying for Polaris business units outside of Off-Road Vehicles, including Polaris Slingshot.

We see rEvolution as an agency partner. We trust their talented team, not just in sports and lifestyle media, but in all areas of media.

Craig Scanlon

CMO, Polaris ORV

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Case Studies