LAND ROVER USAAlways Going 'Above and Beyond'
For more than four years, rEvolution has managed the media activation and development of Land Rover USA’s key Three-Day Eventing assets across North America, including the Land Rover Kentucky Three-Day Event, activating the US Olympic Eventing Team assets, the partnership with the United States Equestrian Federation (USEF) and other major event sponsorships.
Land Rover’s strapline ‘Above and Beyond’ echoes rEvolution’s ethos to deliver unencumbered content and achieve first-class results.
rEvolution takes a full 360° approach for all pre-event and on-site video content development, including drafting film treatments, scripts, pre-production, management of all film shoots and distribution.
Most noteworthy, rEvolution creates daily news films and a two-minute highlights film from the Land Rover Kentucky Three-Day Event that reaches an audience of more than 5M.
In managing all Land Rover Kentucky Three-Day Event media activities – whether hosting VIP media on the ‘Drive the Course’ with Captain Mark Phillips, distributing daily digital news films to a database of over 4,000 equestrian media or producing content for lifestyle media guests – rEvolution recognises the importance of growing these relationships on behalf of Land Rover to achieve outstanding coverage results.
In 2018 Land Rover took over as title sponsor of the Kentucky Three-Day Event, the only five-star eventing competition in North America.
A trusted consultant throughout, rEvolution helped co-ordinate the launch announcement of the title sponsorship, aided in the development and execution of the launch event, and managed new sponsorship activations on-site as well as all media relations.