International Tennis Federation
Building the world’s largest community of tennis playersITF World Tennis Number
In 2019, rEvolution was appointed by the International Tennis Federation (ITF) to help them launch a brand new digital product designed to boost participation in the sport. Working collaboratively with stakeholders from the ITF, the project Steering Committee and national associations across 100+ nations, the platform, which was launched in January 2021, aims to become the largest community of recreational, amateur and professional tennis players in the world.
Branding
As a wholly new product, the first phase of the project was to create the brand and build out all the necessary assets. Through a series of stakeholder workshops, the rEvolution team was ultimately able to deliver a brand name, a logo and a look-and-feel that satisfied all the stakeholders, and, crucially, was representative of the vision and aims of the project.
Communications Strategy
Alongside the brand’s visual assets, we also had to develop the Creative Communications Strategy – a complex task given the number of stakeholders who would be involved in driving awareness of the project. Combining the learnings from the creative workshops with our own research and insights, we identified three key attributes of the brand which would be brought to life through all communications: Bold, Credible, Dynamic.
Toolkits
rEvolution has worked across every aspect of the ITF World Tennis Number project to ensure that all stakeholders are provided with the most relevant, easy-to-understand information, both for themselves and their players. Brand guidelines, social media guidelines, two educational animated videos (created alongside our production partner), press releases and website copy are just some of the many deliverables.
The rEvolution team has created everything from new brand logos to web banners, presentation decks to posters and has proved to be a fantastic creative partner. Their flexible creative process and keen eye for detail always delivers everything on brief. I would highly recommend working with them.
