EVP Larry Mann on Tapping into College Football’s Marketing Potential The 2024 college football season has shown that the sport remains strong, with fan interest staying high throughout the year. From the regular season’s sustained excitement to the successes of bowl games, college football continues to engage fans, offering unique...
College Football is Back College football is officially back. The Power 5 have all returned – ACC, SEC, Big 10, Big 12 and Pac-12 – with some seasons underway and others preparing to kick off soon with abbreviated formats. What does this mean for media strategies for brands? Following a...