rEvolution’s very own trailblazer in gaming secures top industry honor, reinforcing our commitment to excellence in sports marketing.
Julia Seaton, Director of Integrated Client Services, has secured a spot among Cynopsis Top Women in Esports and Gaming for 2024. Julia’s leadership has been instrumental in solidifying rEvolution’s position as a leading independent brand-marketing agency at the intersection of sport and culture.
“It’s an honor and a testament to the incredible support and innovation fostered by our entire team at rEvolution, and by the clients and partners I get to work with every day,” says Julia Seaton, Director of Integrated Client Services at REV/XP, “I’m proud to be part of a team that’s not only making waves in gaming and esports but also championing inclusion within the industry.”
Leading gaming-focused clients with our REV/XP team, Julia excels in client management and securing new business opportunities. Her skill is evident through her role in securing wins with American Eagle and Call of Duty Endowment in 2023.
Chris Mann, SVP of REV/XP, praises Julia, noting, “Julia is the quarterback of our agency’s best-in-class gaming team. Since joining rEvolution, Julia has led top campaigns and supported major new business wins, leveraging her client leadership, industry experience, and creative mindset to unlock gaming’s potential.”
Julia’s leadership in the groundbreaking Chipotle Fighting Game Campaign exemplifies her innovative approach. This 10+ month campaign, including milestones like the launch of Street Fighter 6 and a presenting partnership with EVO, showcased Julia’s ability to resonate with audiences and elevate brands within gaming. The campaign saw over 90% positive brand sentiment, increased consideration, awareness, and purchase intent.
Building on this success, Julia spearheaded the 2024 Chipotle FGC Campaign, partnering with the highly anticipated launch of TEKKEN 8 and orchestrating the first brand-owned esports event on Sony’s PlayStation 5 platform. The campaign integrated social media, influencers, exclusive in-game offers, and a promo code tied to an iconic game move, further amplifying Chipotle’s impact in gaming.
As the cornerstone of REV/XP’s account team, Julia’s creativity and excellence in campaign execution have been pivotal in REV/XP’s industry leadership. Her journey as a woman leader and casual gamer underscores the industry’s evolving diversity, inspiring others to follow.
At rEvolution, we are dedicated to connecting brands with fans globally. Headquartered in Chicago with recent expansions in Reading, UK, and Singapore, our mission is to deliver the industry’s best sports marketing and media services, creating memorable and impactful experiences that drive business growth. Julia’s recognition as a Top Woman in Esports and Gaming 2024 underscores our commitment to excellence and innovation in the dynamic world of sports marketing.
