Delta Faucet believes that a messy life is a happy life, a philosophy that most Warrior Dash participants would cosign happily. But at the end of the day, everybody still needs to get clean. That’s where rEvolution and Delta came in, partnering with the adventure running platform to create a massive and beautifully designed shower system capable of cleaning hundreds of fans at a time, a significant upgrade from the PVC piping and garden hose that came before it.
rEvolution partnered with Delta Faucet, to negotiate terms with Warrior Dash, to create a massive footprint and group shower experience for competitors at the end of the mud run. The shower itself was unlike anything else before it in the known universe – a fact confirmed by Guinness World Records. The Delta Faucet program* was added to the annals of history for “Most People Showering Simultaneously.” (FWIW, not even our first world record set that summer.)
In support of the summer of mud-to-suds fun, rEvolution created content at each stop with host Summer Sanders – including recap videos and Instagram content, edited and uploaded on-site and in real-time. Due to an aggressive PR campaign, Sanders’ charisma, a dynamic content plan, and that “lil’ ole” World Record, the program garnered more than 50 million impressions worldwide – and counting. In the summer of 2016, the program added a karaoke stage on-site, transforming “singing in the shower” into a spectator sport.
*Recognized as the “Best Use of Alternative Media” in Adweek’s Media Plan of the Year list 2015
*2015 Silver Reggie Award Winner for “Experiential Marketing (Budget Under $1,000,000)”
This [Guinness World Record] event, all of it together, opened up way more many doors and blew us out of the water with what we thought was going to happen. It got us in front of different places that wouldn’t typically talk about Delta Faucet… We still have a lot of talk about the value of it a year later.