Revolution news

My Oura ring taught me something about sports marketing that no dashboard ever has. We often describe sports as entertainment. But our bodies experience it as something far more consequential. I was fortunate enough to attend the US Open last

College football season is upon us, and hope springs eternal for fans across the country. As I eagerly await seeing how my Notre Dame Fighting Irish fare in perhaps their most anticipated season of my lifetime, I’m watching how the

On July 14, 2028, the Opening Ceremony of the 34th Olympic Games will take place in Los Angeles, bringing the Summer Games to the United States for the first time in 32 years. They will be followed by the LA28

Fort Mill, SC; August 18, 2026 – For the third consecutive year, Continental Tire proudly participated in Legends of the Autobahn, one of the premier events of Monterey Car Week and a gathering that brings together automotive enthusiasts, industry leaders,

Two out of three sports sponsorships are not renewed after the initial term. Not because the sport stopped working. Not because fans stopped caring. But because the brand could not prove that the sponsorship was positively impacting their business. I

For decades, sports marketing has been built on access: leagues, teams, talent, and live moments. That model still drives scale, but it no longer reflects how fans actually engage with sports. They don’t just watch anymore. They participate, simulate, and

I returned to the Cannes Lions International Festival of Creativity for the first time in a number of years last week, and what struck me most was the evolution and scale of the coming together of the sharpest minds and