rEvXP, the nation’s first esports-dedicated agency, continues its expansion by hiring Bill Kenney as Director, Business Development. Based in Los Angeles, Bill is responsible for identifying and executing brand partnerships on behalf of the agency’s professional esports talent and providing consultancy to brands on best practices to engage and activate in the rapidly evolving esports ecosystem.
Bill is an accomplished sports business and marketing executive with over twelve years of experience in digital media, entertainment and sports-related projects. As to why he decided to transition full time into esports, Kenney stated, “I was fortunate to work on a project a couple of years ago with several high-profile esports personalities. Having a more traditional sports marketing background, I was floored by how responsive, engaged and ravenous the fan base is. Since then, I have been approached by many associates asking how they can get involved in the space. Having worked with rEvXP in the past and continually witnessing their leadership and activations in esports firsthand, I knew that this would be a great opportunity for me. I am excited to get to work guiding more brands to get involved.”
rEvXP’s Managing Director, Dan Ciccone, offered, “We initially worked with Bill on a project a couple of years ago. He has always been engaged in the space, and his curiosity and enthusiasm for esports did not go unnoticed. Bill brings a level of energy that is only matched by his appreciation and enthusiasm to champion the many esports sponsorship opportunities that remain untapped. Our business has been growing exponentially on the West coast, so he was a natural fit and we are excited to have him on our team.”
Prior to joining the rEvXP team, Bill worked as a Senior Consultant at Amarok Consulting, where he advised clients to improve brand performance with the ultimate goal of increasing company profitability. Before that, Bill was Director of Marketing and Sales at Relativity Sports, overseeing strategic partnerships for over 400 clients. Bill graduated with a Bachelor of Arts from Chapman University, where he majored in English.
rEvXP is an industry-first talent representation and brand consultancy solely dedicated to esports. As a sister agency to rEvolution, rEvXP is able to offer production, event activation, media placement, research, social strategy and analytic services that are unmatched in the esports landscape. The agency has been instrumental in introducing brands like PepsiCo’s Brisk, Turtle Wax and Chipotle to the esports community.