CHICAGO (February 4, 2020) – rEvolution, the integrated sports marketing agency, announced a multi-year experiential agency of record agreement with Spin Master Ltd. Continuing to working closely with the team within rEvolution’s youth-focused subsidiary agency rEv YOUTH, the announcement further establishes a longstanding relationship following more than a decade of marketing campaigns that push the boundaries of fun through compelling and entertaining brand storytelling and interactive experiences.
“Spin Master has been an incredible brand partner, and our team has thoroughly enjoyed working closely with them to create a variety of creative and innovative experiential campaigns that directly connect with its young fans,” said Matt Boyer, Managing Director of Integrated Services, rEvolution. “This is an exciting new phase in our relationship.”
Through rEvolution’s experiential agency of record agreement with Spin Master in North America, rEv YOUTH will continue to be an instrumental creative and production services partner in brand planning as well as conceptualizing and executing comprehensive experiential marketing campaigns for a variety of Spin Master brands. The agency will continue to service a number of its current Spin Master brands, including PAW Patrol, Bakugan and Kinetic Sand.
rEv YOUTH and Spin Master’s relationship dates back 13 years when the agency developed and executed a sponsorship of a nationwide grassroots skateboarding tour that culminated at X Games for Tech Deck. Since then, the agency has crafted creative experiential programs for a number of the company’s largest brand franchises, leveraging parent company rEvolution’s other experienced integrated marketing services teams when appropriate to build wow-worthy integrated campaigns that connect with each brand’s target audience. A few highlights from recent years include:
- Beginning in 2015, rEv YOUTH has worked with global phenomenon PAW Patrol to bring Adventure Bay to life for its young and passionate fans. For four years running, the team has created and managed annual nationwide, fully immersive retail tours that travel across the country, many of which have allowed kids to step into Adventure Bay, re-enact their own rescue missions, meet their favorite PAW Patrol pups and play with the latest line of toys.
- To promote the relaunch of the iconic Bakugan brand in 2019, rEv YOUTH engaged old and new fans across the country, raising awareness around the trading card game, as well as Bakugan’s collectability and playability. The team activated head-turning organized play tournaments at national comic and anime conventions throughout the year as well as a 14-week, multi-market retail tour, growing Bakugan fandom through immersive, interactive and educational experiences.
- Launched in 2018, rEv YOUTH continues to plan and manage the Kinetic Sand “Feel the Fun!” Tour, a multi-week national summer mobile tour. Known as the sand featured in the highly popular, mesmerizing videos taking over social media, this interactive tour visits MiLB games, festivals, fairs and more to give as many kids and parents the chance to get their “hands in the sand” and ignite their own creativity and imagination.
To see more from rEv YOUTH, please visit our full website here.
About rEv YOUTH
rEv YOUTH is a youth-focused marketing agency, delivering effective campaigns for brands that are specifically targeted for younger generations. Joining its roster of Firestarter agencies, rEv YOUTH is fully supported by parent company rEvolution, utilizing its award-winning integrated marketing services comprised of industry experts and marketing specialists across client services, creative services, media planning and buying, event and production services, and strategy and research. Client partners include Spin Master, Nickelodeon and Wiley X, among others. Learn more at youth.revolutionworld.com.
rEvolution is an independent, fully integrated sports marketing agency comprised of industry experts in consulting and business strategy alongside marketing and creative specialists who produce award-winning sponsorship and marketing campaigns for brands and rights holders throughout the global sports industry. Founded in 2001 with a focus on representing brands in sport, rEvolution’s global headquarters is in Chicago with its international office based in London. rEvolution’s unique intersection of strategy, creative and analytics helps brands drive business through sports, providing clients with a suite of integrated services, including sponsorship consulting, media planning and buying, creative, production and design, experiential marketing, hospitality, public relations, social media, research and analytics. Client partners include Continental Tire, SAS, Northwestern Mutual, Land Rover, Spin Master and Shell. rEvolution has garnered numerous industry accolades, including recognition by Inc. Magazine’s 500/5000 list as one of the fastest growing private companies for an unprecedented eight times and for consistent presence on Event Marketer’s Top 100 It List. Its global headquarters has been recently listed on Crain’s Chicago Business 2019 Coolest Offices in Chicago. Learn more at www.revolutionworld.com.
About Spin Master
Spin Master (TSX:TOY; www.spinmaster.com) is a leading global children’s entertainment company that creates, designs, manufactures, licenses and markets a diversified portfolio of innovative toys, games, products and entertainment properties. Spin Master is best known for award-winning brands including Zoomer®, Bakugan®, Erector® by Meccano®, Hatchimals®, Air Hogs® and PAW Patrol®. Since 2000, Spin Master has received 103 TIA Toy of The Year (TOTY) nominations with 30 wins across a variety of product categories, including 13 TOTY nominations for Innovative Toy of the Year. To date, Spin Master has produced nine television series, including the relaunched Bakugan: Battle Planet and current hit PAW Patrol, which is broadcast in over 160 countries and territories globally. Spin Master employs over 1,800 people in countries around the world including Canada, United States, Mexico, France, Italy, United Kingdom, Russia, Slovakia, Poland, Germany, Sweden, the Netherlands, China, Hong Kong, Japan, Vietnam and Australia.