rEvolution, the integrated global sports marketing agency, officially announces the launch of rEv YOUTH, its latest Firestarter agency dedicated to youth-focused brand campaigns.

For nearly two decades rEvolution has been known for sports marketing – building industry-leading integrated programs that get to the heart of fans’ passions. Sometimes this has meant crafting programs around music and lifestyle or food and beverage. It has also meant that for more than half of these two decades, rEvolution has been crafting unforgettable youth-focused campaigns. Connecting brands to a younger audience the same way – by appealing authentically to the sports, brands or properties that kids love.

With rEv YOUTH, rEvolution can now shine a spotlight and really celebrate its award-winning youth marketing programs as they should be – with a fun and fresh new website to boot. As the work shows, rEvolution has built long-standing relationships with many top-tier brands and entertainment properties. This includes a host of brands with children’s entertainment company Spin Master, such as PAW Patrol, Bakugan, Hatchimals and more, as well as a number of Nickelodeon properties.

 

“rEv YOUTH came together organically over a number of years as rEvolution developed a considerable (and growing) portfolio of work in the space and a passionate team of subject matter experts. We saw that few other agencies were doing good work that took kids’ interests seriously – and we’ve always taken playtime seriously.”

Kevin McGraw // Associate Director, Creative Services

 

 

 

 

“The creation of rEv YOUTH is really exciting; it not only provides an outlet to showcase our work in the space, it proves that we’re invested in helping our clients connect with the next generation of consumers who will have a lasting impact on their brands in the years to come.”

Alex Young // Sr. Manager, Client Services

 

 

 

 

“I’ve been fortunate to work with many of these passionate brands since I was a single guy many years ago, and now that I have three daughters of my own, that passion and authenticity hits home even more. I’m excited to highlight what we’ve done throughout the years, and how we can further speak to this wide-eyed consumer.”

Shak Wazir // Managing Director, Production & Event Services

 

 

 

rEv YOUTH is fully backed by rEvolution, with support from its integrated marketing services team – including client services, creative services, media planning and buying, event and production services, and strategy and research. This means rEv YOUTH clients are still and will always be promised rEvolution’s collective of marketing and creative specialists on every project, just a few of whom are highlighted above.

rEv YOUTH joins an extensive list of recent, exciting rEvolution developments, including the acquisition of a London sports agency, a new headquarters in Chicago’s Fulton Market and an executive reorganization, all positioning the agency and its subsidiaries, such as rEv YOUTH, for international presence and global expansion.

rEv YOUTH is now a sister agency within rEvolution’s family of Firestarters, a group of innovative specialty micro-agencies that also includes REV/XP, its esports-dedicated marketing agency, and RGE, a global hospitality consultancy.

For more information about rEv YOUTH and to check out our work, be sure to visit youth.revolutionworld.com.

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About rEv YOUTH
rEv YOUTH is a youth-focused marketing agency, delivering effective campaigns for brands that are specifically targeted for younger generations. Joining its roster of Firestarter agencies, rEv YOUTH is fully supported by parent company rEvolution, utilizing its award-winning integrated marketing services comprised of industry experts and marketing specialists across client services, creative services, media planning and buying, event and production services, and strategy and research. Client partners include Spin Master, Nickelodeon and Wiley X, among others. Learn more at youth.revolutionworld.com.