Kent Thomas // SVP, Business Intelligence


Kent’s perspective is unique in a very visceral, sui generis sense of the word. No one is likely to look at a problem and see the same solution as he does. Kent’s in-depth strategies and uncommon perspective earned him the moniker “The Professor” around these parts, and he lives up to it – constantly studying new and different angles to give brands their own voice in this noisy world of sports marketing. With a career touching both the brand and rights-holder sides of the business, including serving as CMO of an agency focused on motorsports, this Hoosier now runs a specialty group built on the idea that all good ideas are built on good strategy.

Kent’s Top Five Favorite Crazy Coaches
  1. Bob Knight – Indiana U
  2. Woody Hayes – Ohio State U
  3. Billy Martin – NY Yankees
  4. Gene Keady – Purdue U
  5. Don Cherry – Boston Bruins

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