Mental Health First Aid

Mental Health First Aid

Given tomorrow is World Mental Health Day, I thought it would be the ideal time to write about a recent experience that I was lucky enough to have. A couple of weeks ago, I had the good fortune to be able to spend a Monday and Tuesday away from the office learning more about a […]

How do you convince a culture that is not accustomed to high-end hospitality that they do, in fact, need it?

How do you convince a culture that is not accustomed to high-end hospitality that they do, in fact, need it?

When the International Basketball Federation (FIBA) selected China to host the FIBA Basketball World Cup 2019, the impact and marketing potential could not be ignored. It is the world’s most populated country and one of the most basketball-crazy nations on the planet. Millions of fans will enthusiastically embrace playing host to the FIBA Basketball World […]

REV/XP in the News: Approaching Esports Marketing with ANA Magazine

REV/XP in the News: Approaching Esports Marketing with ANA Magazine

Chris Warren with ANA Magazine takes a deep-dive into the abundant marketing opportunities, yet overall confusion and challenges holding brands back from effectively reaching and engaging the passionate and expanding esports fan base in his latest article, “Esports Catching Marketers’ Attention: Opportunities abound for brands looking to reach a captive and growing audience.”* In his […]

Continental Tire agrees to multi-year extension with rEvolution

Continental Tire agrees to multi-year extension with rEvolution

CHICAGO (November 28) – Announced Wednesday, Continental Tire and rEvolution, the global integrated sports marketing and media services agency, agreed to a multi-year extension to rEvolution’s U.S. Agency of Record status with the leading auto tire manufacturing company, continuing a partnership established in 2009. rEvolution currently manages Continental Tire’s sports activation around Major League Soccer […]