How Confidently Do You Understand Sponsorship ROI?

How Confidently Do You Understand Sponsorship ROI?

A recently published report stated that while sponsorship spend is on the rise, only 19% of sponsorship professionals are confident in measuring partnerships’ return. While there has already been conversation around the accuracy of this report, it does raise the question of how does a brand measure the success of its sponsorships? Typical metrics that […]

College Football Sponsorship – The Winning Playbook

College Football Sponsorship – The Winning Playbook

It’s hard to believe that college football is now underway (and unfortunately for some teams, their CFP aspirations are already looking a little bleak). But no matter how your favorite team may be doing thus far, this season’s dominating ratings should not go unnoticed. College football is the place to be (a recent Gallup poll shows […]

rEvolution in the News – July

rEvolution in the News – July

rEvolution continues to make news this month, including high-profile sports marketing insight and brand activation applause. In response to Bleacher Reports’ most recent e-commerce success around its limited-edition Hip Hop x World Cup e-commerce collaboration, Senior Vice President of Creative Brian Quarles told Digiday, “These kinds of collaborations will get more common in years to […]

rEvolution in the News – June

rEvolution in the News – June

With the start of the 2018 FIFA World Cup this month, our deep bench of sports marketing experts shared words of wisdom with the media as it relates to the world’s most watched sporting event. Larry Mann, rEvolution’s EVP of Media and Business Development, sat down with Forbes to discuss “How The Absence Of The […]

rEvolution in the News – May

rEvolution in the News – May

It’s been a busy and exciting couple of weeks for the rEvolution team, from taking home not one, but two Silver Telly Awards to our official press partnership and Masterclass presentation at last week’s Leaders Week New York 2018. rEvolution proved once again to be one of the best during the 39th Annual Telly Awards […]

rEvolution in the News – April

rEvolution in the News – April

rEvolution’s VP of Marketing Communications Dan Lobring provides some words of marketing wisdom when it comes to breaking a creative slump and best practices when marketing to millennials. To stay creatively alert, Dan recommended teams “experience art, exhibits, events, store openings, concerts, etc. Good creative content is built out of the collective human experience. – […]