rEvolution in the News – July

rEvolution in the News – July

rEvolution continues to make news this month, including high-profile sports marketing insight and brand activation applause. In response to Bleacher Reports’ most recent e-commerce success around its limited-edition Hip Hop x World Cup e-commerce collaboration, Senior Vice President of Creative Brian Quarles told Digiday, “These kinds of collaborations will get more common in years to […]

rEvolution in the News – June

rEvolution in the News – June

With the start of the 2018 FIFA World Cup this month, our deep bench of sports marketing experts shared words of wisdom with the media as it relates to the world’s most watched sporting event. Larry Mann, rEvolution’s EVP of Media and Business Development, sat down with Forbes to discuss “How The Absence Of The […]

rEvolution in the News – May

rEvolution in the News – May

It’s been a busy and exciting couple of weeks for the rEvolution team, from taking home not one, but two Silver Telly Awards to our official press partnership and Masterclass presentation at last week’s Leaders Week New York 2018. rEvolution proved once again to be one of the best during the 39th Annual Telly Awards […]

rEvolution in the News – April

rEvolution in the News – April

rEvolution’s VP of Marketing Communications Dan Lobring provides some words of marketing wisdom when it comes to breaking a creative slump and best practices when marketing to millennials. To stay creatively alert, Dan recommended teams “experience art, exhibits, events, store openings, concerts, etc. Good creative content is built out of the collective human experience. – […]

rEvolution In The News – December

rEvolution In The News – December

A few days before the CFP semifinal bowl games, rEvolution EVP and college football connoisseur Larry Mann joined CNBC’s “Squawk Box” to discuss the “Big business of college bowl games.” When asked about the value of bowl sponsorships, he responded, “With people not watching commercials as much, it allows your brand to be on television.” […]

Sponsorship Works – But How?

Sponsorship Works – But How?

Anyone involved in sports marketing has undoubtedly sat through countless conference sessions where a sponsor has trumpeted its massive ROI or a league has proudly proclaimed how “sponsor-friendly” are its fans. There are also the legendary case studies, like how Visa rode its Olympic sponsorship to surpass Amex as the world’s biggest payment system. What’s […]