Continental Tire: A true U.S. Women’s National Team fan

Continental Tire: A true U.S. Women’s National Team fan

FORT MILL, S.C. (June 5, 2019) – With the U.S. Women’s National Soccer Team heading to France this summer, Continental Tire has positioned itself as one of sport’s biggest fans, proving unwavering support for these incredible athletes and the growth of women’s soccer in the U.S. Continental has forged strategic partnerships within the soccer community, […]

USWNT’s Alex Morgan Headlines Continental Tire Soccer Series

USWNT’s Alex Morgan Headlines Continental Tire Soccer Series

Following the success of last year’s spots, rEvolution produced the second series of Continental Tire’s American soccer story campaign, featuring USWNT’s Alex Morgan, “Tifo Queen” Vera Zeigler and D.C. United midfield playmaker Russell Canouse. Ditching the easier all-star clad, highlight-reel centric sports campaign we’ve all seen before, rEvolution continued to spotlight the untold inspirational, yet […]

500 days until Tokyo 2020: legendary coach Gröbler lauds role of data analytics in British Rowing’s Olympic preparations

500 days until Tokyo 2020: legendary coach Gröbler lauds role of data analytics in British Rowing’s Olympic preparations

SAS, the Official Analytics Partner for British Rowing, was exclusively invited to a British Rowing Men’s winter training camp in Avis, Portugal in February 2019. With rEvolution’s help, SAS hosted a lucky handful of media to attend the training and see firsthand how its data analytics is an integral component in the team’s preparations for […]

rEvolution Speaks at United Soccer Coaches Convention

rEvolution Speaks at United Soccer Coaches Convention

This past Friday, Jan. 12, our Marketing Communications team leaders Brian Quarles and Dan Lobring demonstrated their breadth of soccer and sports marketing knowledge as speakers for the United Soccer Coaches Convention at Chicago’s McCormick Place. Invited by US Youth Soccer, rEvolution proved the only sports marketing agency presenting at the high-profile event. Deemed “The […]

Continental Tire agrees to multi-year extension with rEvolution

Continental Tire agrees to multi-year extension with rEvolution

CHICAGO (November 28) – Announced Wednesday, Continental Tire and rEvolution, the global integrated sports marketing and media services agency, agreed to a multi-year extension to rEvolution’s U.S. Agency of Record status with the leading auto tire manufacturing company, continuing a partnership established in 2009. rEvolution currently manages Continental Tire’s sports activation around Major League Soccer […]

Greg Rutherford discovers whether he could make it as a rower

Greg Rutherford discovers whether he could make it as a rower

The rEvolution UK team, SAS and British Rowing recently invited retired Olympic, World, Commonwealth and European long jump champion Greg Rutherford to test his rowing skills in the talent identification program World Class Start at British Rowing’s state-of-the-art venue Caversham, Berkshire, In addition to breaking a record in one of the tests, Rutherford witnessed firsthand […]

How Confidently Do You Understand Sponsorship ROI?

How Confidently Do You Understand Sponsorship ROI?

A recently published report stated that while sponsorship spend is on the rise, only 19% of sponsorship professionals are confident in measuring partnerships’ return. While there has already been conversation around the accuracy of this report, it does raise the question of how does a brand measure the success of its sponsorships? Typical metrics that […]

College Football Sponsorship – The Winning Playbook

College Football Sponsorship – The Winning Playbook

It’s hard to believe that college football is now underway (and unfortunately for some teams, their CFP aspirations are already looking a little bleak). But no matter how your favorite team may be doing thus far, this season’s dominating ratings should not go unnoticed. College football is the place to be (a recent Gallup poll shows […]