rEvolution in the News – April

rEvolution in the News – April

rEvolution’s VP of Marketing Communications Dan Lobring provides some words of marketing wisdom when it comes to breaking a creative slump and best practices when marketing to millennials. To stay creatively alert, Dan recommended teams “experience art, exhibits, events, store openings, concerts, etc. Good creative content is built out of the collective human experience. – […]

rEvolution In The News – December

rEvolution In The News – December

A few days before the CFP semifinal bowl games, rEvolution EVP and college football connoisseur Larry Mann joined CNBC’s “Squawk Box” to discuss the “Big business of college bowl games.” When asked about the value of bowl sponsorships, he responded, “With people not watching commercials as much, it allows your brand to be on television.” […]

Sponsorship Works – But How?

Sponsorship Works – But How?

Anyone involved in sports marketing has undoubtedly sat through countless conference sessions where a sponsor has trumpeted its massive ROI or a league has proudly proclaimed how “sponsor-friendly” are its fans. There are also the legendary case studies, like how Visa rode its Olympic sponsorship to surpass Amex as the world’s biggest payment system. What’s […]