Continental Tire agrees to multi-year extension with rEvolution

Continental Tire agrees to multi-year extension with rEvolution

CHICAGO (November 28) – Announced Wednesday, Continental Tire and rEvolution, the global integrated sports marketing and media services agency, agreed to a multi-year extension to rEvolution’s U.S. Agency of Record status with the leading auto tire manufacturing company, continuing a partnership established in 2009. rEvolution currently manages Continental Tire’s sports activation around Major League Soccer […]

Greg Rutherford discovers whether he could make it as a rower

Greg Rutherford discovers whether he could make it as a rower

The rEvolution UK team, SAS and British Rowing recently invited retired Olympic, World, Commonwealth and European long jump champion Greg Rutherford to test his rowing skills in the talent identification program World Class Start at British Rowing’s state-of-the-art venue Caversham, Berkshire, In addition to breaking a record in one of the tests, Rutherford witnessed firsthand […]

How Confidently Do You Understand Sponsorship ROI?

How Confidently Do You Understand Sponsorship ROI?

A recently published report stated that while sponsorship spend is on the rise, only 19% of sponsorship professionals are confident in measuring partnerships’ return. While there has already been conversation around the accuracy of this report, it does raise the question of how does a brand measure the success of its sponsorships? Typical metrics that […]

College Football Sponsorship – The Winning Playbook

College Football Sponsorship – The Winning Playbook

It’s hard to believe that college football is now underway (and unfortunately for some teams, their CFP aspirations are already looking a little bleak). But no matter how your favorite team may be doing thus far, this season’s dominating ratings should not go unnoticed. College football is the place to be (a recent Gallup poll shows […]

rEvolution in the News – July

rEvolution in the News – July

rEvolution continues to make news this month, including high-profile sports marketing insight and brand activation applause. In response to Bleacher Reports’ most recent e-commerce success around its limited-edition Hip Hop x World Cup e-commerce collaboration, Senior Vice President of Creative Brian Quarles told Digiday, “These kinds of collaborations will get more common in years to […]

rEvolution in the News – June

rEvolution in the News – June

With the start of the 2018 FIFA World Cup this month, our deep bench of sports marketing experts shared words of wisdom with the media as it relates to the world’s most watched sporting event. Larry Mann, rEvolution’s EVP of Media and Business Development, sat down with Forbes to discuss “How The Absence Of The […]