Sponsors: To Finish First Among Equals, Focus On Your Signature…

Sponsors: To Finish First Among Equals, Focus On Your Signature…

rEvolution has used its groundbreaking ROI model on hundreds of sponsorships over the past decade, including sponsors of the NFL, College Football Playoff, March Madness and NASCAR, among many others. This model serves as an amazing test lab where we isolate the hallmarks of winning – and losing – sponsorship strategies. In most cases, sponsors […]

With Nike Out of the Game, Where Will Rory Go?

With Nike Out of the Game, Where Will Rory Go?

On Wednesday, Nike made a head-turning announcement that they would back out of the golf equipment business. “With this new focus, Nike Golf will transition out of equipment — including clubs, balls and bags,” the brand said in a hastily, three-paragraph announcement. Nike’s exit will leave Rory McIlory and Tiger Woods searching for a new set […]