rEvolution has used its groundbreaking ROI model on hundreds of sponsorships over the past decade, including sponsors of the NFL, College Football Playoff, March Madness and NASCAR, among many others. This model serves as an amazing test lab where we isolate the hallmarks of winning – and losing – sponsorship strategies. In most cases, sponsors […]
The NFL has moved three teams in 15 months, and it saved the biggest for last. The Oakland Raiders have announced that in 2019 they will become the Las Vegas Raiders – relocating their storied Los Angeles-then-Bay Area franchise to the infamous desert oasis that, up until 12 months ago, was tied to professional sports […]
rEvolution and rEvXP have partnered with the Cynopsis World eSports Summit April 12 in New York City, continuing the brands’ commitment to the growth of eSports in the entertainment space. With the support of rEvolution, rEvXP represents eSports team OpTic Gaming and negotiated deals with team sponsors Turtle Beach, Turtle Wax and Brisk, bringing OpTic […]
On Wednesday, Nike made a head-turning announcement that they would back out of the golf equipment business. “With this new focus, Nike Golf will transition out of equipment — including clubs, balls and bags,” the brand said in a hastily, three-paragraph announcement. Nike’s exit will leave Rory McIlory and Tiger Woods searching for a new set […]
Just days removed from a miracle season from LeBron James and the Cleveland Cavilers, the NBA already has their eyes set on the 2017 season. The NBA Draft is Thursday at the Barclay’s Center in Brooklyn and NBA partners are looking at the event as a key opportunity to stay relevant as they move into […]
When we first started planning for the Chicago stop of the Louis Vuitton America’s Cup World Series with partners like the Chicago Match Race Center, Navy Pier and the Chicago Sports Commission more than 18 months ago, there were certainly questions. One. Would it work? After all, this was the first time in the sport’s […]
Massive crates carrying the 66 foot wings of six AC45 catamarans are carefully being dropped at Navy Pier today. The drop marks one of the many tedious steps to have America’s Cup racing underway for the first time ever on fresh water in the event 165-year history.
If you were at Ultra Music Festival in Miami, you’re probably still trying to recover. Your ears are still ringing from three, jam-packed days of blaring techno music. Your eyes are starting to adjust from the ridiculous strobe lights. Your wallet is depleted after that $300 three-day wristband. Although a little FOMO may have come […]