How Confidently Do You Understand Sponsorship ROI?

How Confidently Do You Understand Sponsorship ROI?

A recently published report stated that while sponsorship spend is on the rise, only 19% of sponsorship professionals are confident in measuring partnerships’ return. While there has already been conversation around the accuracy of this report, it does raise the question of how does a brand measure the success of its sponsorships? Typical metrics that […]

College Football Sponsorship – The Winning Playbook

College Football Sponsorship – The Winning Playbook

It’s hard to believe that college football is now underway (and unfortunately for some teams, their CFP aspirations are already looking a little bleak). But no matter how your favorite team may be doing thus far, this season’s dominating ratings should not go unnoticed. College football is the place to be (a recent Gallup poll shows […]

How to Make Noise at Summer Music Festivals

How to Make Noise at Summer Music Festivals

Two years after attending Lollapalooza 2016, I still have my State Farm fanny pack and am forever grateful to Cottonelle for providing ponchos and wipes to combat the horrible weather. When done right, brands can make a lasting impression on festival attendees. While any festival will have its share of endemic partners, music labels, publications […]

rEvolution Announces Hiring of Chris Sonntag to Lead Global Sponsorship Consulting Group

rEvolution Announces Hiring of Chris Sonntag to Lead Global Sponsorship Consulting Group

rEvolution, the integrated global sports marketing and media agency, continues to establish its position as a global industry leader by hiring Chris Sonntag as Managing Director, Head of Global Sponsorship Consulting. Relocating from San Francisco to join rEvolution’s Chicago headquarters, Sonntag will be charged with leading and expanding rEvolution’s global sports consulting presence for brands […]

Sponsorship Works – But How?

Sponsorship Works – But How?

Anyone involved in sports marketing has undoubtedly sat through countless conference sessions where a sponsor has trumpeted its massive ROI or a league has proudly proclaimed how “sponsor-friendly” are its fans. There are also the legendary case studies, like how Visa rode its Olympic sponsorship to surpass Amex as the world’s biggest payment system. What’s […]

Sponsors: To Finish First Among Equals, Focus On Your Signature…

Sponsors: To Finish First Among Equals, Focus On Your Signature…

rEvolution has used its groundbreaking ROI model on hundreds of sponsorships over the past decade, including sponsors of the NFL, College Football Playoff, March Madness and NASCAR, among many others. This model serves as an amazing test lab where we isolate the hallmarks of winning – and losing – sponsorship strategies. In most cases, sponsors […]