How to Make Noise at Summer Music Festivals

How to Make Noise at Summer Music Festivals

Two years after attending Lollapalooza 2016, I still have my State Farm fanny pack and am forever grateful to Cottonelle for providing ponchos and wipes to combat the horrible weather. When done right, brands can make a lasting impression on festival attendees. While any festival will have its share of endemic partners, music labels, publications […]

Sponsorship Works – But How?

Sponsorship Works – But How?

Anyone involved in sports marketing has undoubtedly sat through countless conference sessions where a sponsor has trumpeted its massive ROI or a league has proudly proclaimed how “sponsor-friendly” are its fans. There are also the legendary case studies, like how Visa rode its Olympic sponsorship to surpass Amex as the world’s biggest payment system. What’s […]

Sponsors: To Finish First Among Equals, Focus On Your Signature…

Sponsors: To Finish First Among Equals, Focus On Your Signature…

rEvolution has used its groundbreaking ROI model on hundreds of sponsorships over the past decade, including sponsors of the NFL, College Football Playoff, March Madness and NASCAR, among many others. This model serves as an amazing test lab where we isolate the hallmarks of winning – and losing – sponsorship strategies. In most cases, sponsors […]