A recently published report stated that while sponsorship spend is on the rise, only 19% of sponsorship professionals are confident in measuring partnerships’ return. While there has already been conversation around the accuracy of this report, it does raise the question of how does a brand measure the success of its sponsorships? Typical metrics that […]
After attending the “big game” or a major sporting event like the College Football Playoff, many a fan will say, “You should have been there,” as they reminisce on the often once-in-a-lifetime experience. The action, however, is not confined within the stadium. Sponsors can be major players and create activations that elevate these moments. From […]
Our Supervisor of Public Relations and Brand Development, Evan Vladem, was on the ground in Houston for Super Bowl LI to seek out the top experiential activations. Super Bowl LI offered two official locations for brands to activate, including the ticketed NFL Experience (which housed premium activations) and the free-to-the-public fan fest, Super Bowl Live. […]
This Past Friday, the United States Men’s National Team kicked-off their Road to the World Cup vs. old rivals Mexico in Columbus, Ohio, losing tragically on a late goal 2-1. The tough loss marks the first time USMNT has lost to Mexico in Mapfre Stadium in 15 years, breaking the hallowed “Dos a Cero” curse […]
The Louis Vuitton America’s Cup World Series Chicago (LVACWS Chicago) event was a historic first for Chicago. With nearly 200,000 fans descending upon Navy Pier over the course of the race weekend, there were ample engagement opportunities for sponsors. rEvolution was on-site to check out all the sponsor activations, hospitality areas and more to see […]
While media is chief around the College Football Playoff (CFP) and NCAA Bowl Season, experiential activation adds an immense amount of value for a brand with consumers on-site. rEvolution was on the ground at the CFP and reports back on some of the highlights. Download rEvolution CFP POV.