How do you convince a culture that is not accustomed to high-end hospitality that they do, in fact, need it?

How do you convince a culture that is not accustomed to high-end hospitality that they do, in fact, need it?

When the International Basketball Federation (FIBA) selected China to host the FIBA Basketball World Cup 2019, the impact and marketing potential could not be ignored. It is the world’s most populated country and one of the most basketball-crazy nations on the planet. Millions of fans will enthusiastically embrace playing host to the FIBA Basketball World […]