The Case for the Bandwagon

The Case for the Bandwagon

Most sports fans don’t choose their favorite team. They’re born, through no fault of their own, in a hospital close to a team that sucks at a sport they’ll like. From then on, that’s their team. For better or worse. And if you should ever let them know that you like that team, too – […]

A Case of Dos Equis: Pitchmen Past Their Prime

A Case of Dos Equis: Pitchmen Past Their Prime

This week America learned that the “Most Interesting Man in the World” will retire. After nine years as the pitchman for Dos Equis, the brand will replace 77-year-old actor Jonathan Goldsmith and go younger with revamped commercials. While Dos Equis saw a successful run with Goldsmith (growing the number of cases shipped between 2007-2015 by […]

rEvolution Reviews The Oscars

rEvolution Reviews The Oscars

We at rEvolution love sports. Duh. But we also love pop culture and entertainment in general, and we’re suckers for a good live event – so it makes sense that we’d be looking forward to this Sunday’s Oscars ceremony. Sure, it can be an outdated and flawed system that fails to recognize meaningful contribution from […]