In this month’s MediaPost column, just ahead of a summer full of marquee sporting events and music festivals, Brian turns his pen’s focus to experiential marketing. Here at rEvolution, we have a saying about activation – don’t just take brands to the event, make brands the event. What does that mean, exactly? Find out for […]
If you were at Ultra Music Festival in Miami, you’re probably still trying to recover. Your ears are still ringing from three, jam-packed days of blaring techno music. Your eyes are starting to adjust from the ridiculous strobe lights. Your wallet is depleted after that $300 three-day wristband. Although a little FOMO may have come […]
It’s official. After much speculation and debate, the NFL announced the nearly unanimous vote approving the St. Louis Rams to make the move back to Los Angeles. Of course with a new team must come a brand new facility, and owner Steve Kroenke already has his eyes set on the crown jewel of this deal […]