By now you’ve heard of Fyre Festival – the Ja Rule-affiliated-and-thus-probably-doomed-from-the-start islandic music festival experience that promised to reinvent the way that humanity perceives of both music and islands. The festival, as we all know by now, never happened. Instead of making good on promises of models, bottles, and Blink-182 for some reason; Fyre Festival […]
When the Bulls signed veteran guard and Chicago native Dwayne Wade last offseason, the city didn’t realize he was bringing an extravagant fashion event with him. Slated for March 19 at the Revel Fulton Market, the fifth annual A Night on the RunWade is a South Beach event transplanted to Chicago and will feature a […]
In this month’s MediaPost column, just ahead of a summer full of marquee sporting events and music festivals, Brian turns his pen’s focus to experiential marketing. Here at rEvolution, we have a saying about activation – don’t just take brands to the event, make brands the event. What does that mean, exactly? Find out for […]
If you were at Ultra Music Festival in Miami, you’re probably still trying to recover. Your ears are still ringing from three, jam-packed days of blaring techno music. Your eyes are starting to adjust from the ridiculous strobe lights. Your wallet is depleted after that $300 three-day wristband. Although a little FOMO may have come […]