Looking deeper at TV should always be a priority for marketing organizations. There is typically a huge price tag, little measurement and minimal oversight from the client side once buys are approved. Once launched, agencies often end up focused on digital media because there is an immediacy to the measurement that can be affected in […]
When the U.S. did not qualify for the 2018 World Cup, longtime U.S. Soccer and MLS sponsor Continental Tire had the opportunity to reflect on its soccer campaign for 2018. Rather than concentrate solely on one team or group—in this year’s case, the U.S. men—Continental took the opportunity to step back and focus on the […]
rEvolution’s marketing communications team received nods from the 38th Annual Telly Awards for two campaigns that we recently executed. We took Silver (the top prize at the Telly’s) in the Commercials & Marketing, Miscellaneous category for the work we executed in partnership with rEvXP for the Turtle Beach, “We Are Elite” campaign, and we claimed Bronze (the Telly’s […]
The NFL has moved three teams in 15 months, and it saved the biggest for last. The Oakland Raiders have announced that in 2019 they will become the Las Vegas Raiders – relocating their storied Los Angeles-then-Bay Area franchise to the infamous desert oasis that, up until 12 months ago, was tied to professional sports […]
What is the value of creating quality content if you are lacking distribution? The answer – not much. As part of your content strategy, tapping your influencer’s community is an integral part of your distribution method, but it shouldn’t be the only one. The secret sauce is finding the right mix of content + influencer + […]
Continental Tire has released new commercials featuring Dan Patrick to kick off the 2017 college basketball season. The ads, debuting today, will air nationally during college basketball games across FOX and ESPN with distribution on five regional sports networks. Continental Tire also becomes the exclusive official sponsor of season-long, overtime broadcast segments on ESPN. The […]
This week America learned that the “Most Interesting Man in the World” will retire. After nine years as the pitchman for Dos Equis, the brand will replace 77-year-old actor Jonathan Goldsmith and go younger with revamped commercials. While Dos Equis saw a successful run with Goldsmith (growing the number of cases shipped between 2007-2015 by […]