TV in an integrated media world

TV in an integrated media world

Looking deeper at TV should always be a priority for marketing organizations. There is typically a huge price tag, little measurement and minimal oversight from the client side once buys are approved. Once launched, agencies often end up focused on digital media because there is an immediacy to the measurement that can be affected in […]

Taking Home Some Telly’s

Taking Home Some Telly’s

rEvolution’s marketing communications team received nods from the 38th Annual Telly Awards for two campaigns that we recently executed. We took Silver (the top prize at the Telly’s) in the  Commercials & Marketing, Miscellaneous category for the work we executed in partnership with rEvXP for the Turtle Beach, “We Are Elite” campaign, and we claimed Bronze (the Telly’s […]

Continental Tire and Dan Patrick Team Up for “Ode to Basketball”

Continental Tire and Dan Patrick Team Up for “Ode to Basketball”

Continental Tire has released new commercials featuring Dan Patrick to kick off the 2017 college basketball season. The ads, debuting today, will air nationally during college basketball games across FOX and ESPN with distribution on five regional sports networks. Continental Tire also becomes the exclusive official sponsor of season-long, overtime broadcast segments on ESPN. The […]

A Case of Dos Equis: Pitchmen Past Their Prime

A Case of Dos Equis: Pitchmen Past Their Prime

This week America learned that the “Most Interesting Man in the World” will retire. After nine years as the pitchman for Dos Equis, the brand will replace 77-year-old actor Jonathan Goldsmith and go younger with revamped commercials. While Dos Equis saw a successful run with Goldsmith (growing the number of cases shipped between 2007-2015 by […]