THE LOUIS VUITTON America’S CUP WORLD SERIES

Our Role

Originally tasked with helping to evaluate and sell in-market sponsorships, rEvolution’s scope of involvement quickly grew to that of strategic marketing partner – devising an integrated campaign across all key service groups.

Our creative department crafted the event’s brand messaging, tone of voice, and look and feel to introduce Chicagoans – and the rest of America, and the sailing community globally – to the Chicago iteration of the Series, while our talented media team made sure that those messages reached the ideal audiences via all available mediums. The communications team created, and organically grew, all relevant social accounts specific to LVACWS Chicago; and through such efforts by rEvolution’s PR team, nearly 650 million impressions were garnered in the lead-up and during the event itself.

Not to be left out of the fun, our corporate hospitality and event production teams worked to produce world-class experiences for guests at all ticketed levels – from general admission to the prestigious VIP attendees at the Chicago Club level. Nearly 200,000 fans from 48 states and 23 different countries attended across the weekend’s festivities – producing the largest turnout ever of any Navy Pier-held event.

rEvolution took great pride in producing the event and is hopeful that the America’s Cup World Series will return to Chicago in the future. The case has been made not only for the sport, but for the city as well.