The Louis Vuitton America’s Cup World Series is a racing circuit featuring the best sailors in the world, competing on 45-foot foiling, wing-sailed catamarans. In 2016, for the first time in the event’s 165-year history, an official America’s Cup race was to be held on freshwater – on the waters of Lake Michigan near Chicago’s iconic Navy Pier. rEvolution seized the opportunity to contribute to bringing the global event to life; and we did so by working collaboratively with the Chicago Match Race Center, Choose Chicago, and the America’s Cup governing body in all aspects of the historic weekend.
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Originally tasked with helping to evaluate and sell in-market sponsorships, rEvolution’s scope of involvement quickly grew to that of strategic marketing partner – devising an integrated campaign across all key service groups.
Our creative department crafted the event’s brand messaging, tone of voice, and look and feel to introduce Chicagoans – and the rest of America, and the sailing community globally – to the Chicago iteration of the Series, while our talented media team made sure that those messages reached the ideal audiences via all available mediums. The communications team created, and organically grew, all relevant social accounts specific to LVACWS Chicago; and through such efforts by rEvolution’s PR team, nearly 650 million impressions were garnered in the lead-up and during the event itself.
Not to be left out of the fun, our corporate hospitality and event production teams worked to produce world-class experiences for guests at all ticketed levels – from general admission to the prestigious VIP attendees at the Chicago Club level. Nearly 200,000 fans from 48 states and 23 different countries attended across the weekend’s festivities – producing the largest turnout ever of any Navy Pier-held event.
rEvolution took great pride in producing the event and is hopeful that the America’s Cup World Series will return to Chicago in the future. The case has been made not only for the sport, but for the city as well.
rEvolution is our strategic marketing partner for the event. This is the first time in the 165-year history of the America’s Cup that an event will be held in Chicago, and we wanted to collaborate with an agency partner on the ground that could serve as a one-stop shop for bringing the event to life.