CASE STUDY: SAS

A Perfect Blend of Sport and Technology

Program Overview

rEvolution was charged with activating SAS’ role of Official Analytics Partner of British Rowing, in addition to effectively communicate how data analytics can identify opportunities to make marginal gains and help make the British Rowing boat go even faster.

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Our Role

  • Utilize contracted athlete appearances to generate media interest
  • Generate themes linking to data analytics, of interest to media
  • Recruit former rower and Olympic gold-medalist Mark Hunter MBE as a brand ambassador providing expert insight

The Results

  • Content regarding SAS’ partnership with British Rowing featured in national print, broadcast and online titles, including BBC, Sunday Telegraph and MailOnline
  • Also featured in a spectrum of consumer outlets, such as Eurosport.co.uk, Sport Magazine and Able Magazine

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