OLYMPIA

Inviting Fans to Experience the Best Equestrian Christmas Party

Partnership Overview

rEvolution has been Olympia’s retained PR agency for more than seven years and for the past three years has been tasked with creating the event’s social media content strategy with the ultimate aim to achieve record ticket sales. Creating content that integrates PR and social media, rEvolution devises low-budget strategies which consistently achieve eye-watering results across the board.

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Years Working Together

2019 Media Placements

%

ROI on Digital Ad Spend

Content Creation

rEvolution works with the in-house video team to take a full 360° approach for all video content created. Whether it’s storyboarding, film treatments, scripts, pre-production, talent management and direction of all film shoots, the client puts full trust into rEvolution to flex its creativity. The most noteworthy film produced was a tribute film produced in 2016 to Charlotte Dujardin’s triple Olympic gold medal winning partner, Valegro, which generated 500,000 organic views on Facebook in just one hour and featured a variety of celebrities.

PR

Whether it’s organising media days with Olympic athletes, creating charity days to breakdown the barriers and help inner-city kids have exposure to equestrian sport, or pushing the boundaries to mastermind photo stunts worthy of the national papers’ attention, rEvolution uses the team’s creative skill to maximise exposure for the event. Each year, rEvolution smashes the coverage target to reach new audiences and provide huge ROIs through media exposure.

Digital

In 2017, rEvolution took over the Olympia social channels, working with the client to develop a low-cost strategy to maximise ad spend results and generate ticket sales. Through creative campaigns, a clever influencer marketing strategy and tactical expenditure, rEvolution generated an ROI of 3759% in 2019.

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Case Studies