KOMATSU’S PARTNERSHIP OVERVIEW
Leveraging our expertise in sponsorship consulting and business strategy, rEvolution played a key role in developing the partnership that led Komatsu to select Formula 1 and Williams Racing, reigniting a historic collaboration.
rEvolution helped Komatsu hit the track at speed. Starting from scratch, together we created a bespoke hospitality program for F1 events spanning the season—from Australia to Abu Dhabi—along with year-round activation touchpoints. Deploying our experts in live events, marcom, account management, and creative, we delivered an awards-shortlisted program that propelled Komatsu towards their business targets and objectives in the very first year of the partnership—with much more to come.
