DISCOVER PARTNERSHIP OVERVIEW
Challenge
As the official credit card of the Big Ten, Discover aims to increase brand awareness and consideration among Big Ten fans while also demonstrating return on investment through key performance indicators such as impressions, CPM, and engagement with content and activations.
Solution
- Boosted unaided sponsor recall among Big Ten fans through interactive and memorable activations like the Discover Locker Room and Discover Hoop Challenge.
- Expanded the sponsorship’s presence by leveraging on-site talent, custom content and aligning regular season football tour stops alongside FOX Big Noon Kickoff pregame show.
Results
All season long through the Discover Big Ten Football Championship, Discover continues to reach record-high unaided awareness from new sponsorship assets and activation opportunities:
%
INCREASE IN CONSIDERATION
RANKED ACTIVATION FOR UNAIDED SPONSOR AWARENESS
HIGHER UNAIDED SPONSOR AWARENESS VS. NORM
