CHIPOTLE’S PARTNERSHIP OVERVIEW
In year two of the Chipotle x MoneyGram Haas F1 (MGHF1) partnership, rEvolution worked closely with Chipotle to elevate brand awareness and deepen fan engagement on a global scale.
Building on a breakout first year, we launched “Guac Stop”—a season-long digital activation that let fans win Free Chips & Guac during key pit stops, keeping excitement high around marquee U.S. races.
Alongside digital, we produced high-impact content featuring MGHF1 drivers Nico Hulkenberg and Kevin Magnussen, generating millions of views and impressions across Chipotle’s and Haas’ channels.
On the ground, we partnered with Chipotle to deliver a premium paddock experience, media event catering, and immersive fan activations at Miami, Austin, and Silverstone. Fans in London got even closer with a hands-on replica car, racing simulator, and exclusive meet & greet experience with both drivers at Westfield Mall ahead of the British Grand Prix.
From digital innovation to unforgettable race-day moments, this partnership pushed boundaries throughout the season—fueling fan excitement and delivering real impact for Chipotle.
