American Family Insurance Partnership Overview
rEvolution conceptualizes, designs, produces and executes Summerfest’s most exclusive venue, the American Family House. The House brings everyone closer together through a shared love of great music. Photo opps are at every turn, as well as a custom merch area where fans can make their own “Summerfest” patches and pin packs.
American Family Insurance House
Delivering world-class fan engagement that connects AmFam with music fans at Summerfest–the world’s largest music festival.