American Family Insurance - Summerfest

DELIVER WORLD-CLASS ENGAGEMENT THAT CONNECTS THE BRAND WITH MUSIC FANS

Overview

rEvolution conceptualizes, designs, produces and executes Summerfest’s most exclusive venue, the American Family House. The House brings everyone closer together through a shared love of great music. Photo opps are at every turn, as well as a custom merch area where fans can make their own “Summerfest” patches and pin packs.

Continental Tire

American Family Insurance House

Delivering world-class fan engagement that connects AmFam with music fans at Summerfest–the world’s largest music festival.

On-Site Impressions

Social Impressions

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Extremely or Very Satisfied Attendees

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