Capgemini’s Partnership Overview
Capgemini turned to rEvolution to lead a fully integrated experiential activation for their Ryder Cup partnership, including creative strategy, content production, media services, influencers and live events. We worked together to develop their global partnership strategy, negotiating the 2021 Ryder Cup as a Worldwide Supplier then elevating to Worldwide Partner for 2023 through 2027.
rEvolution put these sponsorship rights into action with The Perfect Approach—a campaign platform brought to life through broadcast, digital content, PR, on-course activation and VIP hospitality with Capgemini’s top targets. The broadcast commercial featured Ryder Cup vice captains for both Team Europe (Edoardo Molinari) and Team USA (Steve Stricker) communicating the connection between the perfect approach on the course and Capgemini’s global tech consulting business.
On the ground, rEvolution developed and executed a once-in-a-lifetime hospitality experience including accommodations, meals, transportation and a private and fully branded chalet on the first tee. Off-site functions were meticulously planned for guests to enjoy premium VIP hospitality and surprise and delights as well as exclusive on-course access.
